Good news for those whose procrastination on buying gifts started on Black Friday and lasts until the New Year:
New research shows people overestimate the negative impact of sending late #gifts. Recipients care more about thoughtfulness than timeliness. Three #marketing professors share their research: theconversation.com/why-sendin… #presents #holidayseason
New research shows people overestimate the negative impact of sending late #gifts. Recipients care more about thoughtfulness than timeliness. Three #marketing professors share their research: theconversation.com/why-sendin… #presents #holidayseason
Why sending a belated gift is not as bad as you probably think − and late is better than never
Many people who took part in a series of studies overestimated the negative consequences of sending a late gift.The Conversation
