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When customers felt monitored while #tipping, they were less likely to return or recommend the business – according to an analysis of 36,000 transactions looking at the effects of "tip surveillance" on customer behavior. Two #marketing professors share their insights from this research: theconversation.com/tip-pressu… #shopping #restaurants

Tip pressure might work in the moment, but customers are less likely to return

Research confirms what many coffee shop patrons intuitively know.
The Conversation
#marketing #shopping #restaurants #tipping
in reply to The Conversation U.S.

troy_frizzell
troy_frizzell
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Or businesses could pay employees living wages and we could put tipping in the garbage where it belongs.
in reply to The Conversation U.S.

dnnsconroy
dnnsconroy
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This article doesn't address the "when" part of tipping. For example, a customer at a coffee shop being forced to tip at the point of sale, BEFORE the actual service has been provided. Sometimes you tip up front and then receive terrible service after the fact. Can't go back and edit that tip. Whereas at a sit-down restaurant you're more likely to tip extra at the end of the meal if you've received excellent service.
in reply to The Conversation U.S.

Joan Carr
Joan Carr
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I agree with this. Tipping has gotten out of hand. My husband and I tipped generously during the pandemic because we knew service workers were making less and taking more risks. Now, we see fast serve places asking for tips and high end restaurants putting an automatic gratuity in fine print before the tip line. I won’t go back to a place that does this. And I’m disinclined to go to fast serve place that asks for tips before I get my food.
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