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"…a theory on #thenewcool: You have to essentially pre-#deplatform yourself.

#Culture right now is determined not by #human teams of editors & producers picking & choosing what youth culture gets the spotlight, but, instead, by the #unthinkingalgorithms that power YouTube & TikTok. Which means the only things that have the level of #scarcity & #danger required to be seen as #cool by young people will, slowly, but surely, be whatever is unacceptable on those platforms."

garbageday.email/p/the-only-ta…

in reply to Ecologia Digital

"The #culture that feels the most dangerous, and, thus, exciting to young people, will be what you can’t see online. And the most #dangerous thing for #platforms is not racist garbage. It’s #unmonetizeable content. The “#metric” that will matter most going forward will not be the numbers at the bottom of a post or video, but the #humanbeings in a room that left their house to experience something. Which, of course, will be filmed and put back online. You can’t escape #thematrix entirely."
in reply to Ecologia Digital

"#unmonetizablecontent, the Kryptonite of the platforms!

#Broderick's conclusion is that "as #platforms police speech less and less, edgelords lose their sheen," but that this material, at or beyond the edge of #copyright, unwelcome on platforms, is the future face of cool.

And here's where Broderick really got me: "the most dangerous thing for platforms is not racist garbage. It’s "unmonetizable content"."
@pluralistic
#Deplatform

pluralistic.net/2026/02/23/goo…