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lemmy - Link to source

Papa Johns Can Predict When Your Fridge Is Empty

Papa Johns Can Predict When Your Fridge Is Empty

Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries.
Alyssa Boyle (AdExchanger)
#technology
in reply to along_the_road

wizardbeard
lemmy - Link to source
wizardbeard
• •
So much for data being anonymized. They correlate individual users between multiple, completely unrelated apps.
in reply to along_the_road

artyom
piefed - Link to source
artyom
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The idea is to reach hungry consumers by “knowing what is in their fridge without being too creepy


Knowing what's in my fridge is too creepy in and of itself so, mission failed.

in reply to along_the_road

MountingSuspicion
lemmy - Link to source
MountingSuspicion
• •
Instacart confirmed that this campaign marks the first time Instacart made its first-party data available for a brand outside of the consumer-packaged goods category to use on NBCU inventory. (Papa Johns is technically in the quick-service restaurant vertical.)


I don't use instacart, but my understanding is that there is a fee for that service or some kind of minimum purchase agreement with stores. If you're paying for a service it should be illegal for them to sell your data.

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