#SpotifyWrapped works because it nails the balance between competing needs: the desire to belong and the desire to stand out, according to a consumer behavior researcher.
So what’s on your list? And will you brag, hide or laugh at what it says about you? theconversation.com/the-market…
The marketing genius of Spotify Wrapped
Spotify has hit a marketing sweet spot: Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service to their legions of followers.The Conversation
saucerlost
in reply to The Conversation U.S. • • •plush.city/users/mawr/statuses…
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Using Spotify is morally bankrupt at this point.
Why? They:
• Don't pay musicians
musicbusinessworldwide.com/con…
• Fund right wing extremist podcasters
cnbc.com/2025/04/28/spotify-pa…
• Harvest gobs of your data
bigthink.com/the-present/is-sp…
• Fund war crimes in Europe
spotlight.ebu.ch/p/behind-the-…
• Subject you to racist ICE ads!
nme.com/news/music/spotify-say…
• Steer listeners to nonexistent AI artists.
aimusicpreneur.com/ai-music-ne…
#SpotifyWrapped #Spotify
Spotify says ICE ads about "dangerous illegals" don't violate advertising policy
Max Pilley (NME)