π¨ New post alert π
A deep dive into #WSocial with some fascinating findings: candid statements about their motives, a Greta Thunberg connection, potential AI plans (!!!)
Why write about it again? I still had so many questions after publishing my first article.
I spent 3 weeks watching every interview I could find and connecting the dots.
I hope you'll enjoy this piece:
π : blog.elenarossini.com/the-untoβ¦
#blog #longread #privacy #DataMining #Europe
The Untold Story About W Social: Unconventional Beginnings, Strategic Pitches and Conflicting Signals
A deep dive into the origin story of W Social, an analysis of the strategic arguments they have been using to appeal to government officials, media companies and advertisers... and the discussion of conflicting signals they have been sendingElena Rossini
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hannes99
in reply to Elena Rossini β • • •BΓΓΓM!
@markus_netzpolitik @gavinkarlmeier @adfichter @PWS_1 @ulrichkelber @netzbegruenung @netzpolitik_feed @kattascha @afelia @AwetTesfaiesus @Katika FYI
#WSocial #AnnaZeiter #ATproto
Vinterkarusell β
in reply to Elena Rossini β • • •Elena Rossini β
in reply to Vinterkarusell β • • •Vinterkarusell β
in reply to Elena Rossini β • • •Elena Rossini β
in reply to Vinterkarusell β • • •@vinterkarusell thank you - I spent 3 weeks digging up info about it... vibes are TOTALLY off for sure, thus my fascination
the fact they can connect to the ATproto world may give them more runway than random social media projects based on proprietary software.
and they have strong connections to the Eurostack people (which I didn't have time to discuss in this piece)... so they may be around for a while
Bill
in reply to Elena Rossini β • • •@vinterkarusell
This was a great piece. Sounds like you have your next research project lined up.
Elena Rossini β
in reply to Bill • • •@w_b hahaha no, Iβm not as courageous as Molly White. Iβm done with investigative pieces for a while.
These are really powerful, well connected people; becoming persona non grata to a long long list of power players in Europe is not really my thing.
Moving on to boosting Fedi projects now! π
@vinterkarusell
Matt Tutt
in reply to Elena Rossini β • • •@w_b @vinterkarusell would like to add this is a great piece. It reminds me a lot of people like Rutger Bregman and his "School For Moral Ambition". He also made a bit of a name for himself at Davos.
People should be asking - why (and how?) are these people being pushed onto such a platform?
Most of these people see things like climate change as nice opportunities to earn $$$ - either directly or through additional soft power.
Bill
in reply to Elena Rossini β • • •@vinterkarusell
No one needs enemies, especially those in power.
Thank you for your efforts and analysis.
Nik
in reply to Elena Rossini β • • •> group of C-level executives
Yep, that's how I think of them too. π
Ciara π
in reply to Elena Rossini β • • •Elena Rossini β
in reply to Ciara π • • •Elena Rossini β
in reply to Elena Rossini β • • •My top 3 "favorite" (aka juicy) discoveries about #WSocial, which I discuss on my blog:
π : blog.elenarossini.com/the-untoβ¦
1) The co-founders picked #ATproto but only started using the network WEEKS after their Davos launch
2) The CEO said "we also want to keep European data in Europe to maybe train European AI models with our data because we also have amazing AI companies in Europe" π€―
3) W Social user "homersimpson"
If you enjoy the article please boost it π
The Untold Story About W Social: Unconventional Beginnings, Strategic Pitches and Conflicting Signals
Elena RossiniFelipe Cerda
in reply to Elena Rossini β • • •Neil Brown
in reply to Elena Rossini β • • •Elena Rossini β
in reply to Neil Brown • • •soapdog
in reply to Elena Rossini β • • •Elena Rossini β
in reply to soapdog • • •I AM BANKSY β / πβπ₯
in reply to Elena Rossini β • • •"maybe train European AI models with our data"
Feels like they're giving away the plan like they think we're James Bond tied to a table that we can't possibly escape...
Elena Rossini β
in reply to I AM BANKSY β / πβπ₯ • • •I AM BANKSY β / πβπ₯
in reply to Elena Rossini β • • •Elena Rossini β
in reply to I AM BANKSY β / πβπ₯ • • •I AM BANKSY β / πβπ₯
in reply to Elena Rossini β • • •Tyrone Slothrop
in reply to Elena Rossini β • • •Great research and write-up. Thank you!
I miss when we had tech publications that would run this sort of articleβ¦
Elena Rossini β
in reply to Tyrone Slothrop • • •@slothrop thank you! I wholeheartedly agree!
it would be so great if someone brought back Valleywag (gone too soon) π
AlisonW
in reply to Elena Rossini β • • •Damn. When an idea seems good in advance but shows it's true colours as a baddie later.
(cf Google, Mozilla, etc)
Elena Rossini β
in reply to AlisonW • • •β L. Rhodes
in reply to Elena Rossini β • • •Leonieke
in reply to Elena Rossini β • • •Elena Rossini β
in reply to Leonieke • • •astrid
in reply to Elena Rossini β • • •Eurosky - Building a thriving open social web for Europe
EuroskyNina Pescatore
in reply to Elena Rossini β • • •What's also a red flag in my book is this quote from Zeiter:
"And by this we want to create a platform where things like climate, environment can be discussed in a non-cancel culture."
A non-cancel culture is exactly the argument Elon used. Well, we all know how that turned out. π
Elena Rossini β
in reply to Nina Pescatore • • •Hendrik Weimer
in reply to Elena Rossini β • • •Elena Rossini β
in reply to Hendrik Weimer • • •@hweimer absolutely! and I'm a bit sorry I didn't have time to explore the EuroStack connection in my piece.
I find W's initiative is a naked money and power grab
bbbhltz
in reply to Elena Rossini β • • •Nice work. Absolutely something I would boost across other networks if I still had accounts on them!
(also, BeReal is still around?!)
Elena Rossini β
in reply to bbbhltz • • •@bbbhltz haha thank you!
and yes, BeReal is still around, but I don't know how active it is...
Audric
in reply to Elena Rossini β • • •Wow superbe recherche !
Donc, en somme... C'est de la merde. Ou werde on pourrait dire.
Je n'ai pas fait 1% de ta recherche. Mais en faisant le sign up, Γ§a m'as beaucoup fΓ’chΓ© que j'Γ©tais invitΓ© Γ utiliser GOOGLE pour la crΓ©ation du compte... Ils se vendent comme un produit / rΓ©seau europΓ©en indΓ©pendant... Et PAF, Google. J'ai fait un post pour me plaindre Γ ce sujet et je n'y suis plus jamais allΓ© Γ nouveau.
Elena Rossini β
in reply to Audric • • •sknob
in reply to Elena Rossini β • • •Elena Rossini β
in reply to sknob • • •Michel Patrice
in reply to Elena Rossini β • • •Elena's new business card :
Elena Rossini
Mastodon
Marketing and investigation
Elena Rossini β
in reply to Michel Patrice • • •hannes99
in reply to Elena Rossini β • • •W Social, Bluesky und EuroSky: Wer betreibt welche Infrastruktur im AT Protocol?
Michael Mrak (Michael Mrak β Compliance & Responsible Innovation)Vysogota
in reply to Elena Rossini β • • •hiphopheaven
in reply to Elena Rossini β • • •bituur esztreym
in reply to Elena Rossini β • • •what a surprising surprise!: as shady today as it was from the beginning..
Hayo
in reply to Elena Rossini β • • •Elena Rossini β
in reply to Hayo • • •Nik
in reply to Elena Rossini β • • •I think the motives are easy.
1. They want to make money.
2. Politicians want to appear to be doing something about social media along various axes (age gates, identity, sovereignty)
3. "We have a product ready to go, give us funding / move your social presence to us / write laws that match our behaviour and cause problems for our competitors" is a tried and tested way to get market dominance.
Elena Rossini β
in reply to Nik • • •Nik
in reply to Nik • • •Elena Rossini β
in reply to Nik • • •Khleedril
in reply to Elena Rossini β • • •Gilles DePemig
in reply to Elena Rossini β • • •LumiWorx - Just Vote Dammit!
in reply to Elena Rossini β • • •Very well done!
I'm still amazed that so many people think all they have to do is "talk a good game" once they make all the connections, all the while thinking that they're so stealthy and sneaky enough to bypass any suspicions, and then, "just a little bit more, and we'll fool everybody".
I swear they just can't help themselves and still end up with a massive trail of breadcrumbs for someone to find, and in this case, that someone was you.
Mugita Sokio
in reply to Elena Rossini β • • •Of course, Jesuit bullspit inbound.
Y'all in Europe need to start repenting of your Catholicism. This is why Europe is getting destroyed. Us Americans are getting destroyed by divine judgment as well.
hannes99
in reply to Elena Rossini β • • •German #SWR1 will broadcast an interview with Anna Zeiter (CEO #WSocial) tomorrow
Edit: here's the video (in German) for who wants to watch: ardmediathek.de/video/swr1-leuβ¦
If you're from the south-west of Germany or have questions or feedback you want to share with the editors, here you go: swr.de/swr1/bw/swr1bw-mail-insβ¦
SWR1 Leute: Prof. Anna Zeiter | W Social: Neue Social Media-Plattform aus Europa - hier anschauen
www.ardmediathek.deStefan
in reply to Elena Rossini β • • •Elena Rossini β
in reply to Stefan • • •