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Age verification is no longer exclusive to accessing explicit content, soon we will have to verify ourselves for everything we do online.

In this video, we explain why #AgeVerification could mean:

❌ Less anonymity
❌ More surveillance
❌ A less free internet

🎥 Watch it here: inv.nadeko.net/watch?v=Fu6xJnb…

At Tuta, we say no to age verification, & yes to privacy. ❤️ 🔒

#AgeVerification #OnlineSafety #PrivacyMatters #DigitalFreedom

in reply to Tuta

In general, but especially in marketing *language matters*. "Soon we will have to" is fatalistic wording that works against your goals. You're presenting failure as inevitable, even as you try to show a better alternative later.

The last sentence is much more powerful and effective.

❤️ an ex-professional copywriter.