There are many reasons the (formally) middle class might not regard themselves as rich, but the media's obsession with celebrity & the 'rich & famous' likely plays a role:
having moved the public benchmark of richness far rom normal levels of being 'comfortably' well-off, the media have convinced vast numbers of the relatively rich to consider themselves not rich at all... with all sorts of impact on their view of tax & other policies!
h/t Sam Salama/LinkedIn

FediThing
in reply to Emeritus Prof Christopher May • • •A million in savings and not rich? What??!
You could buy a house in cash for that, no mortgage needed.
Emeritus Prof Christopher May
in reply to FediThing • • •@FediThing
ah yes, but not in central London which is what passes as a normal location for the political class
FediThing
in reply to Emeritus Prof Christopher May • • •Do they mean savings or do they mean property?
There are older people in some cities who have very little cash but accidentally now live in an area with high property prices. They paid off their mortgage when property prices were low, they're too old to move to another area, and cannot sell their house because all the other houses in their area are just as expensive. I could see why they wouldn't consider themselves rich as they can't easily access their wealth.
But to actually have a million £/€/$ cash in the bank seems something very different? Surely a million on your bank balance is rich by anyone's measure?
Emeritus Prof Christopher May
in reply to FediThing • • •@FediThing
It an interesting distinction because in corporate financial management terms its almost meaningless (and so too to economists) but for the people effected its central to their financial standing.... however, I understands there are some mitigations likely to be put n place to cover the circumstances you outline (how that will play out remains to be seen)
FediThing
in reply to Emeritus Prof Christopher May • • •Seems like support networks need to be considered when evaluating wealth of vulnerable property owners who live in the property they own?
They're not just living in a property but in a supportive web of friends they may have known decades. Old friends are things money cannot buy.
This seems to be a consequence of commercialising everything, ignoring community life, and treating houses as investments rather than habitats 😞