Mozilla has detailed it's pivot to AI, lazily framing its "people-first AI" vs "big tech AI" gambit as a rehash of 2000s browser wars.

Over the next three years all of Mozilla’s portfolio "will design their strategies" and "measure their success" with how much AI they're adding.

AI features in Firefox will be "opt-in", but no doubt it'll nag you to try them since Mozilla is making 20% yearly increases in non-search revenue part of its "bottom line" mission.

blog.mozilla.org/en/mozilla/re…

Rewiring Mozilla: Doing for AI what we did for the web

As AI becomes a fundamental component of everything digital, it’s imperative that Mozilla steps in to shape where it goes.

^{Mark Surman (The Mozilla Blog)}