If they don't care today, they will when they face higher prices because of trade sanctions, when they can't travel freely because of visa restrictions, when Israeli startups can't raise funds, when they lose hundreds of million in European research subsidies, when they can't participate in cultural, sporting, or academic events.
This conflict will only end when the cost of occupation outweighs its benefits for most Israelis.
Boycotts. Divestments. Sanctions.
