Labour threw a lot at it too. It's interesting watching them realise the Greens are a threat, whilst apparently having no real idea why. All their comms were 'we care about the environment too' rather than 'we recognise that the stodgy social conservatism, inherent in 'Blue Labour' project, is a massive turn off in metropolitan liberal 'university towns' (like Cambridge)'. I'd probably tolerate the blue labour economic project, but they need to ditch/redesign the social aspect.