linkedin.com/posts/marie-potel…

#TikTok knows exactly how much time it takes to get you addicted to their algorithm : 35 minutes.

According to internal documents revealed in a lawsuit, a user is likely to become addicted after 260 videos.

At 8 seconds per video, that's ~35 minutes.

We only know this because of a legal accident. In 2024, 14 US attorneys general sued TikTok for deliberately addicting teenagers.

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TikTok knows exactly how much time it takes to get you addicted to their algorithm : 35 minutes.

TikTok knows exactly how much time it takes to get you addicted to their algorithm : 35 minutes. According to internal documents revealed in a lawsuit, a user is likely to become addicted after 260 videos.

^{Marie Potel-Saville (LinkedIn)}