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Africa is the world’s largest market for Guinness beer (and Nigeria is second only to Britain for the most Guinness drinkers). And it’s all due to some seriously effective advertising over the years that has appealed to African men’s search for validation.
An award-winning sociologist explains:
https://theconversation.com/africa-is-the-worlds-largest-market-for-guinness-beer-how-its-ad-campaigns-exploit-men-239120
#advertising #marketing #Africa
An award-winning sociologist explains:
https://theconversation.com/africa-is-the-worlds-largest-market-for-guinness-beer-how-its-ad-campaigns-exploit-men-239120
#advertising #marketing #Africa
Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men
Guinness adverts show how African men’s search for validation can enrich western corporations.The Conversation