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Africa is the world’s largest market for Guinness beer (and Nigeria is second only to Britain for the most Guinness drinkers). And it’s all due to some seriously effective advertising over the years that has appealed to African men’s search for validation.
An award-winning sociologist explains:
https://theconversation.com/africa-is-the-worlds-largest-market-for-guinness-beer-how-its-ad-campaigns-exploit-men-239120
#advertising #marketing #Africa