The "research" that that Nature article is based on is just a glossy 29-page advertisement [1]. See page 28 [1], which admits that the authors include a Customer Intelligence Manager, a Brand Content Specialist, and a Senior Brand Manager, and instead of research, there was "content development", and the draft and refinement include #AISlop .

Seems like #misinformation to me.

@academia

#NatureMisinformation

[1] frontiersin.org/documents/unlo… (archive: web.archive.org/web/2025121613… )