"Influencer marketing has become big business on #TikTok and #Instagram, where popular creators can make good money by helping brands promote their stuff. Now, #LinkedIn wants in the game...Its product, called Thought Leader ads, launched in a limited capacity last year."

Corporate social media is overrun by "influencers" who say great things about the free stuff that the get from other companies. They hawk the warez of others to keep on the good side of companies to keep getting free stuff.

"Thought Leaders" are unnecessary, why do we need someone to lead our thoughts? Who are these egotistical people who think that they can lead our thoughts? If you specialize in an area, stop trying to be a thought leader and be a contributor and a collaborator.

I'm so glad the #Fediverse doesn't have MAU targets or advertising sales targets to meet. I am so happy that we are free of those shills on corporate social media.

https://www.cnbc.com/2024/04/12/linkedin-expands-thought-leader-ads-eyeing-tiktok-and-instagram.html

#socialmedia #socialnetwork #thoughtleader

LinkedIn betting it can take on TikTok and Instagram in influencer marketing

With LinkedIn facing a slowdown in growth, the company is jumping into influencer marketing, trying to compete with TikTok and Instagram.

^{Jordan Novet (CNBC)}

A post from #LinkedIn saying this is the right behavior.

I heartily disagree. Working really hard is not anywhere near the right metric for determining if a person is a winner. I know people who work hard, burn lots of hours working, but end up achieving nothing because they don’t understand what needed to be done.

This letter also harkens to the toxic hustle culture where there is no work life balance. Where people burn themselves out.

A winner is the person who gets what they need to get done at work and then goes to live their life.

Work is not life, life is not work.

#work

This morning I found out 76% of women report using #LinkedIn less due to harassment and “tinder-like messages”.

WTF

Well at least many academics are gone. #AcademicTwitter is now scattered across #Mastodon #bluesky #LinkedIn and a bit of job/publication sharing on 🐦

#fragmentation #X

https://www.theguardian.com/technology/2024/mar/26/twitter-usage-in-us-fallen-by-a-fifth-since-elon-musks-takeover

Twitter usage in US ‘fallen by a fifth’ since Elon Musk’s takeover

App users for social media site, rebranded as X, down by 23% since November 2022 according to Sensor Tower

^{Alex Hern (The Guardian)}