Do you remember the 2019 study about how we can feed the world’s growing population without causing catastrophic climate breakdown?
"But the backlash was ferocious, with researchers receiving personal threats and insults." Twitter at the front of hate, then came articles. A leaked document shows that actions against the #scientists were a targeted PR-campaign for the #meat lobby: theguardian.com/environment/20…
The original investigation: desmog.com/2025/04/10/meat-ind…

#food #climateCrisis #science #study

PR campaign may have fuelled food study backlash, leaked document shows

Eat-Lancet report recommended shift to more plant-based, climate-friendly diet but was extensively attacked online

^{Guardian staff reporter (The Guardian)}