What was dreamt up in 1932 by acoffee corporation and a Jewish advertising executive went on to become one of the most popular and influential haggadah in America.
https://theconversation.com/how-a-coffee-company-and-a-marketing-maven-brewed-up-a-passover-tradition-a-brief-history-of-the-maxwell-house-haggadah-180503
#Passover #Jewish #History @histodons #Jewstodon
https://theconversation.com/how-a-coffee-company-and-a-marketing-maven-brewed-up-a-passover-tradition-a-brief-history-of-the-maxwell-house-haggadah-180503
#Passover #Jewish #History @histodons #Jewstodon
How a coffee company and a marketing maven brewed up a Passover tradition: A brief history of the Maxwell House Haggadah
A collaboration between advertiser Joseph Jacobs and the famous coffee company produced the classic U.S. haggadah. The book sets out the ceremony for the Seder meal.The Conversation
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