Qualitative research matters because some things can’t be measured with numbers alone.

It helps explain how people actually feel, think and experience the world — and that’s why researchers say #AI still can’t replace researchers, even if it can organize some data.
theconversation.com/ai-intervi…

AI interviewers can’t connect with people the way human researchers can – they can produce only data, not meaning

Anthropic developed an AI interviewer it claims can help social scientists conduct research at scale. But AI models lack the human qualities that make qualitative research unique.

^{The Conversation}