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"Sometimes you go into user research with a hypothesis and the research validates it. That’s great. That’s easy. But what I really love is when you go in with a hypothesis and the research totally flips it on its head. That’s when you learn the most."

#userResearch #serviceDesign

design.scotentblog.co.uk/when-…


When users tell you that you’re focusing on the wrong thing – listen to them | Scottish Enterprise Design blog

Part of me wonders if I should say this, but…I love it when user research goes wrong.  Sometimes you go into user research with a hypothesis and the research validates it. That’s great. That’s easy.
Katie Dickerson (Scottish Enterprise)
#userresearch #servicedesign
in reply to David O'Brien

Pavel A. Samsonov
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Pavel A. Samsonov
• •
Whenever I want to scare executives, I tell them that the desired result of research is to find the ways in which we are wrong.
in reply to Pavel A. Samsonov

Dani Armengol
mastodon - Link to source
Dani Armengol
• •
@PavelASamsonov A corollary: the best results from research do not come from finding unexpected answers, but from discovering new questions to ask.
@Pavel A. Samsonov
in reply to Dani Armengol

Pavel A. Samsonov
mastodon - Link to source
Pavel A. Samsonov
• •
@parap That's another great way to scare them! What they expect is a fixed time frame study, done once, which will confirm all the assumptions that already went into the annual feature roadmap.
@Dani Armengol
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