Without intentional synthesis, "data driven" always means validating the biases baked into your semantic environment.

Data points that don't fit an org's established assumptions are easily swept under the rug.

Anyone interested in real insights needs to go data gathering and adopt a synthesis process that allows them to holistically inhabit that data, and intentionally curate a receptive semantic environment.

https://spavel.medium.com/dont-make-data-driven-product-decisions-build-a-data-driven-semantic-environment-3220d177b73f

#ProductManagement #UX #UXDesign #UXResearch #UserResearch

Don’t make “data-driven product decisions” — build a data-driven semantic environment

Like “growth mindset” or “agile development,” data-driven decision making has snuck its way into the way almost every product org describes itself. The trouble is that it doesn’t mean anything —…

^{Pavel Samsonov (Medium)}