Search engines are morphing into generative AI chatbots, and websites are facing a referral traffic drought. I spoke with Jim Yu from SEO company BrightEdge about what website operators and publishers can do as AI-based search products like Perplexity and Google SGE begin to take over the web. https://thenewstack.io/as-search-engines-become-ai-chatbots-what-can-publishers-do/ #AI #search #SEO