LVMH stepping into Formula 1 in 2025 for a rumored annual sum of US$150 million is proof of that. Rolex has sponsored the biggest motorsport circus on Earth since 2011. Initially, the world’s biggest and most famous luxury watch brand paid US$10 million annually, which rose to US$50 million per F1 season. That’s a lot of money, but it’s also three times less than what LVMH is willing to pay to make TAG Heuer the Official Timekeeper.

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Rolex Losing Its Formula 1 Sponsorship Role May Be A Win

✓ Losing the role of Formula 1 sponsor may be a long-term win for Rolex ✓ Lex explains why ✓ Read all about it here! ✓

^{Lex Stolk (Fratello Watches)}