@klim advocates for describing a typeface as a material: https://klim.co.nz/blog/a-typeface-is-not-a-tool/. ATF agreed (in 1902):
“Ads that Vibrate: You can’t build them up from poor materials any more than you could construct a superior violin from inferior woods. It’s all in the material.”
Source: Typographical Journal v.21 https://babel.hathitrust.org/cgi/pt?id=hvd.li2bw8&view=2up&seq=164
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