Momofuku is like the Trader Joe’s of East Asian food. They get to position themselves as experts by packaging cultural foods as an object of consumption, in an accessible culture to consume but never really learn about. Then they rip off and send legal letters to smaller Asian cos who dare to call themselves things like ‘chilli crunch’. David Chang can go suck a bag of balls. Their instant noodles are also repackaged Taiwanese noodle products btw.

https://www.yahoo.com/news/david-chang-didnt-invent-chili-143400963.html

#Food