When a user doesn't understand your product, they can't use it. But when the team doesn't understand their own product, then NO ONE can.

We neglected the conceptual layer of software development, and products have devolved from a coherent experience into Proper Noun soup. To unwind this self-inflicted problem, we must stop "optimizing" for just one part of the job.

Here's how.

(this is a much deeper problem than "just UX vs UI")

productpicnic.beehiiv.com/p/wh…

#ProductManagement #tech #UXDesign

When teams don't understand their own product

A usable product starts with the conceptual model, but designers have "optimized" that work out of the profession. It's time to bring it back.

^{Pavel Samsonov (The Product Picnic)}