Thank you both.
Here were two bits that shed light for me on why people fall for billionaire backed rhetoric.

"Confronted with the helplessness of a real disaster that can only be solved through the collective action you've been told is both impossible and a Communist plot, you retreat to an individualistic disaster fantasy that you can play an outsized role in. Every crisis – the climate emergency, poverty, a toxic environment – is replaced by "bad people" and you can go get them."

"The forced birth movement spent decades fighting to overturn Roe in the name of saving "the unborn" – even as its leaders were also overturning the Child Tax Credit, the most successful child poverty alleviation measure in American history. Actual children were left to sink into food insecurity and precarity, to be enlisted to work overnight shifts in meat-packing plants, to fall into homelessness – even as the movement celebrated the "culture of life" that would rescue hypothetical children."