Everyone is prototyping (sometimes, instead of doing their actual jobs). But the amount of insights has not increased.

A prototype is a research tool. These prototypes just getting shopped around as demos to stakeholders. When they are used for research, it is only as a tool of confirmation bias.

And if the prototype didn't change any decisions, then it doesn't matter how fast you made it. It was waste.

productpicnic.beehiiv.com/p/de…

#UX #ProductManagement #tech #softwaredevelopment

Designers will never have influence without understanding how organizations learn

We confuse prototypes with demos, and validation with confirmation bias. As a result, we cannot lead — instead, we are led.

^{Pavel Samsonov (The Product Picnic)}