Don’t do this Microsoft.
The incremental revenue you gain from sticking ads in the Windows Start Menu will not be worth the good will that will be burned.
https://www.theverge.com/2024/4/12/24128640/microsoft-windows-11-start-menu-ads-app-recommendations
Microsoft starts testing ads in the Windows 11 Start menu
The first ads in the Windows 11 Start menu will be very similar to the app recommendations Microsoft used in Windows 10.Tom Warren (The Verge)