The Trump administration hasn't targeted businesses that sponsor Pride events (yet), but that hasn't stopped some from pulling their funding. Several celebrations are down hundreds of thousands of dollars this year as a result of reduced or withdrawn donations. Some smaller, rural Pride events are down between 70 and 90 percent in sponsorship dollars compared to an average year. “We will remember who stood by us and who didn’t," Suzanne Ford, executive director of San Francisco said of disappearing sponsors. "When it was politically popular, they were lined up.”

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DEI rollbacks prompt corporations to pull sponsorship from major Pride parades

Several major LGBTQ Pride celebrations lose top sponsors due to DEI-related rollbacks costing $200,000 to $350,000 in funding.

^{Jo Yurcaba (NBC News)}