RE: mastodon.social/@_elena/116645…

Who’s behind W Social?

Folks like this:

“Ingmar Rentzhog, an entrepreneur who claims he found and helped develop the Swedish climate activist Greta Thunberg into a world phenomenon, also used her name to bring in almost SEK 10 million in venture capital for his company - without her knowledge, SvD has found. ‘We had no information about that’c says Svante Thunberg, the teenager’s father.”

***

“I'd venture to say that Rentzhog has a talent for spotting trends tied to societal causes - climate change, European digital sovereignty - and harnessing media attention to build businesses around them.”

– @_elena

Is Europe-washing a term? Because it should be.

#wSocial #bullshit #sameFuckersDifferentFlag #eu #socialMedia #sovereignty #VC #BigTech #EuropeWashing

Elena Rossini 🌈

2026-05-27 08:01:21

🚨 New post alert 📝

A deep dive into #WSocial with some fascinating findings: candid statements about their motives, a Greta Thunberg connection, potential AI plans (!!!)

Why write about it again? I still had so many questions after publishing my first article.

I spent 3 weeks watching every interview I could find and connecting the dots.

I hope you'll enjoy this piece:

🔗 : blog.elenarossini.com/the-unto…

#blog #longread #privacy #DataMining #Europe

The Untold Story About W Social: Unconventional Beginnings, Strategic Pitches and Conflicting Signals

A deep dive into the origin story of W Social, an analysis of the strategic arguments they have been using to appeal to government officials, media companies and advertisers... and the discussion of conflicting signals they have been sending

^{Elena Rossini}