Executives don’t want to just sell juice. They want to empower you with an agentic, customizable, and seamless juice experience.

But no one has stopped to think about what any of that actually means. Before designing a "solution," you need a good, *shared* problem definition. If the beautiful clarity within the design team shatters on contact with any handoff, you didn't finish the job.

Read more in this week's Product Picnic:

productpicnic.beehiiv.com/p/yo…

#UX #design #softwaredevelopment #tech

Your problem framing is sabotaging your strategy

Skipping to designing the solution before you have adequately designed the problem is not speeding you up, but slowing you down.

^{Pavel Samsonov (The Product Picnic)}