Another reason why you don't want ads or sponsored results in #AI tools.

"We find that a majority of #LLMs forsake user welfare for company incentives in a multitude of conflict of interest situations, including recommending a sponsored product almost twice as expensive (Grok 4.1 Fast, 83%), surfacing sponsored options to disrupt the purchasing process (GPT 5.1, 94%), and concealing prices in unfavorable comparisons (Qwen 3 Next, 24%)."
arxiv.org/abs/2604.08525

#Ads #Advertising #Bias #COI #Deception

Ads in AI Chatbots? An Analysis of How Large Language Models Navigate Conflicts of Interest

Today's large language models (LLMs) are trained to align with user preferences through methods such as reinforcement learning.

^arXiv.org