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“Media giant Cox Media Group (CMG) says it can target adverts based on what potential customers said out loud near device microphones, and explicitly points to Facebook, Google, Amazon, and Bing as CMG partners, according to a CMG presentation obtained by 404 Media.”

https://www.404media.co/heres-the-pitch-deck-for-active-listening-ad-targeting/

#CMG #ActiveListening #surveillance #capitalism #adtech #SiliconValley #PeopleFarming #Facebook #Amazon #Google #Bing


Here’s the Pitch Deck for ‘Active Listening’ Ad Targeting

404 Media previously reported Cox Media Group (CMG) was advertising a service that claimed to target ads based on what potential customers said near device microphones. Now, here is the pitch deck CMG sent to prospective companies.
Joseph Cox (404 Media)
#facebook #capitalism #Google #surveillance #amazon #SiliconValley #peoplefarming #bing #adtech #cmg #ActiveListening

Lisa Melton reshared this.

in reply to Aral Balkan

Kévin Ronceray
Kévin Ronceray
• •

I am not a 404 suscriber, so I am not able to read this new article. But the other time they reported on it, it looked more like false marketing by CMG

https://arstechnica.com/gadgets/2023/12/no-a-marketing-firm-isnt-tapping-your-device-to-hear-private-conversations/


Marketer sparks panic with claims it uses smart devices to eavesdrop on people

"Real-time" listening claims were exaggerated, but the creepy factor remains.
Ars Technica
This entry was edited (3 weeks ago)
in reply to Aral Balkan

Helma 🤗
Helma 🤗
• •
I did discover something googlish trying to access internet without me knowing I was wondering about who wanted to listen in
(I get alerted though). I did nor install or use that function:
in reply to Aral Balkan

Cluster Fcku
Cluster Fcku
• •

It's not clear whether this is happening or just a proposal.

No paywall here: https://futurism.com/the-byte/facebook-partner-phones-listening-microphone


In Leak, Facebook Partner Brags About Listening to Your Phone’s Microphone to Serve Ads for Stuff You Mention

One of Facebook's alleged marketing partners explained how it listens to users' smartphone microphones and advertises to them accordingly.
Noor Al-Sibai (Futurism)
in reply to Cluster Fcku

Aral Balkan
Aral Balkan
• •
@clusterfcku Surely the intent alone is enough to show what this business model is about and how it’s incompatible with human rights and democracy.
@Cluster Fcku
in reply to Aral Balkan

Cluster Fcku
Cluster Fcku
• •
agree, terrible intents with material backing should be published early. It is also shows what is possible. If not commercially viable, surveillance will pick it up.
in reply to Aral Balkan

noodlejetski :verified_gay:
noodlejetski :verified_gay:
• •
"Google told 404 Media in a statement that “All advertisers must comply with all applicable laws and regulations as well as our Google Ads policies, and when we identify ads or advertisers that violate these policies, we will take appropriate action.” The company said it had removed CMG from the Partners Program after a Google review.
Amazon told 404 Media in a statement that “Amazon Ads has never worked with CMG on this program and has no plans to do so.”"
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