The attitude of some stakeholders towards research being a "waste of time" is actually an example of correlation being mistaken for causation.

If some of what would have been built is waste, and we use research to find out it's wrong, we prevent waste and save money. Right?

But in an outputs-driven organization, that's not how stakeholders think.

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https://uxdesign.cc/dont-make-data-driven-product-decisions-build-a-data-driven-semantic-environment-3220d177b73f

#UserResearch #UX #UXDesign #ProductManagement

Don’t make “data-driven product decisions”—build a data-driven semantic environment

Like “growth mindset” or “agile development,” data-driven decision making has snuck into the way almost every product org describes itself. The trouble is that it doesn’t mean anything — “data” is a…

^{Pavel Samsonov (UX Collective)}