The attitude of some stakeholders towards research being a "waste of time" is actually an example of correlation being mistaken for causation.

If some of what would have been built is waste, and we use research to find out it's wrong, we prevent waste and save money. Right?

But in an outputs-driven organization, that's not how stakeholders think.

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https://uxdesign.cc/dont-make-data-driven-product-decisions-build-a-data-driven-semantic-environment-3220d177b73f

#UserResearch #UX #UXDesign #ProductManagement

Don’t make “data-driven product decisions”—build a data-driven semantic environment

Like “growth mindset” or “agile development,” data-driven decision making has snuck into the way almost every product org describes itself. The trouble is that it doesn’t mean anything — “data” is a…

^{Pavel Samsonov (UX Collective)}

#UXDesign practice has optimized itself towards software for users and away from process for internal customers. Low fidelity design became discounted, because it is a tool for problem definition rather than solution delivery.

Unfortunately, losing this tool has undermined design's ability to influence strategy. Designers who still recognize that their cross-functional colleagues & stakeholders are also their customers can use low fidelity design to turn that around.

https://medium.com/user-experience-design-1/low-fidelity-design-is-higher-up-the-value-chain-fdf1824c6aa1

Low fidelity design is higher up the value chain - UX Collective

This is part of an article series (starting here) exploring how every participant in the software design process can apply design decision-making methods to the way we organize teams, plan work, and…

^{Pavel Samsonov (UX Collective)}