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Americans returned $890B in goods in 2024. Each return costs retailers $21-$46, and many items end up in landfills. Still, making #returns harder sparks customer backlash, according to a new study: theconversation.com/retailers-… #consumers #holidayshopping
Retailers that make it harder to return stuff face backlash from their customers
Even those consumers who said they usually don’t return any products often reacted negatively during an experiment that simulated what happens when shoppers face stricter rules.The Conversation
