"Influencer marketing has become big business on #TikTok and #Instagram, where popular creators can make good money by helping brands promote their stuff. Now, #LinkedIn wants in the game...Its product, called Thought Leader ads, launched in a limited capacity last year."

Corporate social media is overrun by "influencers" who say great things about the free stuff that the get from other companies. They hawk the warez of others to keep on the good side of companies to keep getting free stuff.

"Thought Leaders" are unnecessary, why do we need someone to lead our thoughts? Who are these egotistical people who think that they can lead our thoughts? If you specialize in an area, stop trying to be a thought leader and be a contributor and a collaborator.

I'm so glad the #Fediverse doesn't have MAU targets or advertising sales targets to meet. I am so happy that we are free of those shills on corporate social media.

https://www.cnbc.com/2024/04/12/linkedin-expands-thought-leader-ads-eyeing-tiktok-and-instagram.html

#socialmedia #socialnetwork #thoughtleader

LinkedIn betting it can take on TikTok and Instagram in influencer marketing

With LinkedIn facing a slowdown in growth, the company is jumping into influencer marketing, trying to compete with TikTok and Instagram.

^{Jordan Novet (CNBC)}