The value of #UX comes from behavior change, but our users aren't our only audience. Convincing stakeholders to behave differently is critical to make real impact. A good design must be a persuasive argument - an essay.

Designers constantly complain that we are not listened to. "If you build it, they will come" has never worked for us, and we need to think about what else we can do to drive the change we need to drive.

linkedin.com/posts/pavel-samso…

#userresearch #ProductManagement #uxdesign

Pavel Samsonov on LinkedIn: A good design is a good essay.

The value of UX comes from behavior change, but our users aren't our only audience. Convincing stakeholders to behave differently is critical to make real…

^{Pavel Samsonov (www.linkedin.com)}